Cookies Policy - Forward Motion

About This Policy

This Cookies Policy explains how Forward Motion Limited uses cookies and similar technologies on our website. We believe in transparency about the data we collect and provide you with control over your cookie preferences.

By using our website, you acknowledge the practices described in this policy. You can adjust cookie settings at any time through the preferences tool available on our site.

What Are Cookies

Cookies are small text files placed on your device when you visit websites. They serve various purposes, from remembering your preferences to helping us understand how visitors use our site.

Cookies contain information transferred to your device's hard drive, allowing websites to recognise your device on subsequent visits. They don't contain personal information like names or email addresses unless you've explicitly provided such information.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for our website to function properly. They enable core functionality such as:

Security and authentication
Remembering your cookie preferences
Maintaining session state
Enabling navigation

Essential cookies cannot be disabled as they're required for basic website operation. They typically delete when you close your browser.

Analytics Cookies

With your consent, we use analytics cookies to understand how visitors interact with our website. These cookies help us:

Count visitor numbers and track traffic sources
Identify which pages prove most popular
Understand navigation patterns
Measure page load times and performance
Identify technical issues

Information collected through analytics cookies is aggregated and anonymised. We use this data to improve website functionality and user experience.

How We Use Cookies

Functionality Enhancement

Cookies help us remember your preferences and settings, providing a more personalised experience. This includes remembering language preferences, display settings, and previously viewed items.

Performance Monitoring

We monitor website performance to identify areas for improvement. Cookies help us understand which pages load slowly, where navigation proves confusing, and which content engages visitors most effectively.

Security

Certain cookies enhance website security by detecting suspicious activity, preventing fraud, and protecting against malicious attacks. These security cookies help safeguard both our systems and your data.

User Experience Improvement

By analysing how visitors use our site, we identify opportunities to improve layout, content, and navigation. This ongoing improvement process relies on understanding user behaviour patterns.

Cookie Duration

Cookies operate for different time periods depending on their purpose:

Session Cookies

These temporary cookies exist only during your browsing session and delete automatically when you close your browser. They enable basic functionality like maintaining your position as you navigate between pages.

Persistent Cookies

These cookies remain on your device for a set period or until manually deleted. They remember your preferences across sessions, allowing the website to recognise you on return visits. Persistent cookie lifespans vary from days to years depending on their purpose.

First-Party and Third-Party Cookies

First-Party Cookies

We set first-party cookies directly through our website. These cookies help us operate and improve our site. We maintain control over first-party cookies and the data they collect.

Third-Party Cookies

Third-party cookies originate from other domains. When present, they typically support analytics or other services we use to operate our website. Third-party services have their own privacy policies governing cookie usage.

We carefully select third-party services and assess their data protection practices before implementation. You can control third-party cookies through your browser settings or our cookie preference tool.

Managing Cookie Preferences

Our Cookie Tool

We provide a cookie preferences tool accessible through the banner that appears on your first visit or through settings available on each page. This tool allows you to:

Accept all cookies
Reject non-essential cookies
Customise preferences for specific cookie categories
Change preferences at any time

Essential cookies cannot be disabled through this tool as they're necessary for website functionality.

Browser Settings

All modern browsers allow cookie management through settings. You can typically:

View cookies stored on your device
Delete existing cookies
Block future cookies
Set preferences for specific websites

Browser help sections provide specific instructions for cookie management. Be aware that blocking all cookies may prevent certain website features from functioning properly.

Impact of Disabling Cookies

Whilst you can browse our website with cookies disabled, certain functionality may be limited:

The website may not remember your preferences
Some features might not function correctly
Your experience may be less personalised
We won't be able to improve the site based on usage patterns

Essential cookies must remain enabled for basic functionality. Without them, you may experience navigation issues or security concerns.

Other Tracking Technologies

Beyond cookies, we may use similar technologies:

Web Beacons

Also called pixel tags, these small graphic images help us understand website usage patterns. Web beacons often work in conjunction with cookies to provide comprehensive analytics.

Local Storage

Modern browsers support local storage, allowing websites to store data directly on your device. We may use local storage for functionality similar to cookies, particularly for storing larger amounts of non-sensitive information.

Device Fingerprinting

We don't currently employ device fingerprinting techniques. Should this change, we'll update this policy and ensure appropriate transparency and controls.

Cookies and Personal Data

Some cookies may process personal data, particularly when you're logged in or have provided information through our website. Such processing complies with our Privacy Policy and UK data protection legislation.

Cookie data may combine with other information to create profiles or understand user behaviour. We ensure lawful bases exist for such processing and provide appropriate transparency and controls.

Updates to Cookie Usage

As we enhance our website and services, our cookie usage may evolve. We update this policy to reflect changes in practice and notify users of significant modifications through website notices.

The "Last updated" date at the top of this policy indicates when changes last occurred. We recommend periodic review to stay informed about our cookie practices.

Specific Cookie Information

Below is detailed information about specific cookies we currently use:

Essential Cookies

cookie_consent: Stores your cookie preference choices (persistent, 1 year)
session_id: Maintains your browsing session (session cookie)

Analytics Cookies (Requires Consent)

_ga: Google Analytics identifier for unique visitors (persistent, 2 years)
_gid: Google Analytics session identifier (persistent, 24 hours)

This list may not be exhaustive and may change as we update our website. The cookie preference tool provides current information about active cookies.

Contact Information

For questions about our cookie practices, contact:

Forward Motion Limited
27 Kensington Gardens
London, W2 4BQ
United Kingdom
Email: [email protected]

Related Policies

For comprehensive information about how we handle your data, please review: