Privacy Policy

Introduction

Forward Motion Limited ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and safeguard information obtained through our website and business operations.

This policy applies to all visitors, customers, and individuals who interact with our services. By using our website or engaging with our business, you acknowledge the practices described in this document.

Information We Collect

We collect various types of information depending on how you interact with our business:

Information You Provide Directly

When you contact us, make a purchase, or visit our showroom, you may provide:

• Name and contact details (email address, postal address)
• Delivery and billing information
• Payment information (processed securely through third-party payment providers)
• Communication preferences
• Any information included in correspondence with our team

Information Collected Automatically

When you visit our website, certain information is collected automatically:

• IP address and general location data
• Browser type and version
• Device information
• Pages visited and time spent on our site
• Referring website addresses
• Cookie data (see our Cookies Policy for details)

How We Use Your Information

We process your personal data for the following purposes:

Order Fulfilment

We use your information to process orders, arrange delivery, handle returns, and provide customer service related to purchases. This includes communicating about order status and addressing any concerns.

Business Communication

We respond to enquiries, provide product information, and maintain correspondence with customers and potential customers. This may include answering sizing questions, discussing appointments, or addressing concerns.

Service Improvement

We analyse website usage patterns to improve navigation, content, and overall user experience. This helps us understand which information proves most valuable to visitors and how we can enhance our offerings.

Legal Obligations

We maintain records as required by law, including transaction histories, correspondence, and business documentation necessary for compliance with UK regulations.

Marketing Communications

With your explicit consent, we may send information about new collections, showroom events, or company updates. You can withdraw consent at any time through unsubscribe links or by contacting us directly.

Legal Basis for Processing

Under UK data protection law, we process personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfil orders and provide services you've requested
• Legitimate Interests: Operating our business, preventing fraud, and improving our services
• Legal Compliance: Meeting regulatory requirements and maintaining necessary business records
• Consent: Sending marketing communications when you've explicitly agreed to receive them

Information Sharing

We share personal information only when necessary for business operations or required by law:

Service Providers

We work with carefully selected third parties who assist with:

• Payment processing (your payment details are never stored on our systems)
• Shipping and delivery services
• Website hosting and maintenance
• Email communication platforms

These providers access only information necessary to perform their functions and are contractually obligated to protect your data.

Legal Requirements

We may disclose information when required by law, in response to legal processes, or to protect our rights and property. This includes cooperating with law enforcement when legally obligated.

Business Transfers

Should our business undergo restructuring, merger, or sale, personal data may transfer to relevant parties. We would notify affected individuals and ensure continued protection of their information.

Data Security

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure servers with encryption for data transmission
• Regular security assessments and updates
• Access controls limiting who can view personal data
• Staff training on data protection practices
• Secure backup systems

Whilst we strive to protect your information, no system can guarantee absolute security. We continuously review and enhance our security practices.

Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law. Specific retention periods include:

• Transaction records: Seven years (UK tax and accounting requirements)
• Customer correspondence: Three years after last interaction
• Marketing consent records: Maintained until consent is withdrawn
• Website analytics: Typically aggregated within 26 months

After retention periods expire, we securely delete or anonymise personal data.

Your Rights

Under UK data protection law, you have several rights regarding your personal information:

• Access: Request copies of your personal data
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your data in certain circumstances
• Restriction: Request limitation of processing in specific situations
• Portability: Receive your data in a structured, commonly used format
• Objection: Object to processing based on legitimate interests or for marketing purposes
• Withdraw Consent: Withdraw consent for processing that relies on your agreement

To exercise these rights, contact us at [email protected]. We respond to requests within one month, though complex requests may require additional time.

Children's Privacy

Our services target adults. We do not knowingly collect information from individuals under 16 years of age. If we discover we've inadvertently collected such data, we delete it promptly.

International Data Transfers

We primarily operate within the United Kingdom. However, some service providers may process data outside the UK. When this occurs, we ensure appropriate safeguards protect your information, including standard contractual clauses approved by UK authorities.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website, with the updated date clearly displayed. We encourage periodic review of this policy to stay informed about how we protect your information.

Contact Information

For questions about this privacy policy or our data practices, contact:

Forward Motion Limited
27 Kensington Gardens
London, W2 4BQ
United Kingdom
Email: [email protected]

Supervisory Authority

You have the right to lodge complaints with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Website: www.ico.org.uk